Former Formula 1 driver Daniel Ricciardo is embarking on an exciting new venture, partnering with Australian betting company Dabble to launch “Dabble Dan’s Tailgate Service.” This initiative aims to bring a unique, immersive fan experience to sporting events, focusing on the popular American tradition of tailgating.
Trading Pit Stops for Pork Ribs
After stepping back from full-time F1 racing in 2024, Ricciardo openly shared that while he enjoyed the slower pace, he missed the “buzz” and “energy” of high-performance sports. His new partnership with Dabble allows him to channel that energy into a different kind of passion: tailgating. Ricciardo described it as a true passion, stating he has “traded pit stops for pork ribs,” highlighting his enthusiasm for good food, great company, and making game day special.
Dabble Dan’s Tailgate Service
“Dabble Dan’s Tailgate Service” is more than just a concept; it’s a global competition. Fans in Australia, the United States, and the United Kingdom will have the chance to win an exclusive trip to tailgate with Daniel Ricciardo in Texas during the upcoming American football season. The prize package includes flights, accommodation, VIP tickets to the tailgate party, and a personal meet-and-greet with Ricciardo himself. This offers fans a unique opportunity to connect with the affable Australian in a new, engaging setting.
A Strategic Partnership for Fan Engagement
The collaboration between Daniel Ricciardo and Dabble is a strategic move for both parties. For Ricciardo, it provides a platform to stay connected with his global fanbase and pursue a personal interest outside of motorsport.
For Dabble, known for its social-first and community-driven betting app, the partnership aligns with their goal of enhancing fan culture around live sports events. Dabble’s Chief Marketing Officer, Emilie Jirsch, emphasized that tailgating, like Dabble, is about community, banter, and bringing people together, making Ricciardo a natural fit for the brand.
Beyond the Track: Ricciardo’s Evolving Career
This new venture signifies a shift in Ricciardo’s career focus, moving beyond the motorsport paddock. While he has previously been involved in other ventures like his wine company and clothing brand, “Dabble Dan’s Tailgate Service” marks a more direct engagement with fan experiences. It remains to be seen whether this is a permanent direction or another “Ricciardo-style detour,” but it’s clear that his “retirement” is far from slowing down; it’s about firing up new passions and creating memorable moments for fans worldwide.
